Born from Necessity

Born from a decade of frustration with inadequate preset options and a relentless pursuit of the perfect editorial look, The Editorial Edit was created out of necessity. After struggling with various preset "solutions" and never achieving the desired results, I embarked on a personal mission to develop a solution that broke free from Adobe’s limitations. Immersed in a creative cocoon, I developed a groundbreaking methodology for multi-dimensional color palettes that refined skin tones and greens, delivering the editorial aesthetic I had always envisioned. The result is a set of advanced, adjustable profiles that achieve a sophisticated, natural look while adhering to the principle of “less is more.”

The difference

Elevating Your Editing Experience

What sets The Editorial Edit apart from other presets and profiles on the market is our commitment to redefining what’s possible in photo editing. Unlike standard presets that often impose a one-size-fits-all approach, our profiles are built on a foundation of sophisticated, multi-dimensional color palettes and a "less is more" philosophy.



What sets The Editorial Edit apart from other presets and profiles on the market is our commitment to redefining what’s possible in photo editing. Unlike standard presets that often impose a one-size-fits-all approach, our profiles are built on a foundation of sophisticated, multi-dimensional color palettes and a "less is more" philosophy.



Distinctive Features:

  • Advanced Color Methodology: Developed through extensive research and collaboration with top colorists, our presets break away from Adobe’s limitations.
  • Customizable Intensity: Default settings are intentionally set lower to give you the power to adjust and refine the look to your exact preferences.
  • Editorial Excellence: Achieve a natural, editorial style with profiles that enhance your images without overshadowing your original vision.

With The Editorial Edit, you’re not just using presets; you’re harnessing advanced tools that provide unparalleled flexibility and a refined aesthetic that truly differentiates your work.



PURCHASE PACKS
Distinctive Features:
  • Advanced Color Methodology: Developed through extensive research and collaboration with top colorists, our presets break away from Adobe’s limitations.
  • Customizable Intensity: Default settings are intentionally set lower to give you the power to adjust and refine the look to your exact preferences.
  • Editorial Excellence: Achieve a natural, editorial style with profiles that enhance your images without overshadowing your original vision.

With The Editorial Edit, you’re not just using presets; you’re harnessing advanced tools that provide unparalleled flexibility and a refined aesthetic that truly differentiates your work.





Do the most while doing the least

At The Editorial Edit, our presets are crafted around the idea that less is more, ensuring you achieve exceptional results with minimal effort. Each preset is set to 80% or lower by default, a deliberate choice to empower you with the flexibility to customize the intensity to fit your personal style.

At The Editorial Edit, our presets are crafted around the idea that less is more, ensuring you achieve exceptional results with minimal effort. Each preset is set to 80% or lower by default, a deliberate choice to empower you with the flexibility to customize the intensity to fit your personal style.
Key Highlights:

  • Subtle Defaults: Presets start at a lower intensity, allowing for personalized adjustments.
  • Flexible Customization: Easily modify profile strength to achieve the desired look.
  • Creative Freedom: Embrace your artistic vision without being restricted by preset limitations.

This approach provides a sophisticated, editorial finish while maintaining the integrity of your images, letting your creativity shine through with ease.
PURCHASE PACKS
Key Highlights:

Subtle Defaults: Presets start at a lower intensity, allowing for personalized adjustments.
Flexible Customization: Easily modify profile strength to achieve the desired look.
Creative Freedom: Embrace your artistic vision without being restricted by preset limitations.

This approach provides a sophisticated, editorial finish while maintaining the integrity of your images, letting your creativity shine through with ease.

Hello, I’m Paul Von Rieter, and I’m delighted to welcome you to The Editorial Edit. With over a decade of experience as an internationally recognized wedding and portrait photographer, I’ve had the pleasure of capturing weddings across multiple continents, including North America. My passion for creating timeless images is matched by my dedication to helping other photographers succeed through my “Artisan Method” and educational efforts. Supported as a Fujifilm Global Ambassador and Fujifilm X-Photographer, and alongside brands like Holdfast Gear, Profoto, Dream Books Pro, and Hobolite, I’m thrilled to offer you these carefully crafted presets. Based in Southern California with my partner Taylor, our son Xander, daughter Charlie, and our Mini Schnauzer Dusty. I’m committed to providing tools that enhance your editing while preserving the authentic beauty of your images. I look forward to seeing how these presets can inspire and elevate your photography.

our story