THE EDITORIAL EDIT
WHERE ART MEETS COLOR SCIENCE
PRECISION TOOLS FOR VISIONARY PHOTOGRAPHERS
Great editing isn’t about fixing—it’s about refining. The Editorial Edit was built for photographers who demand precision, control, and effortless color mastery. Designed with a deep understanding of light, tone, and color science, our tools enhance without overpowering—preserving the integrity of your work while defining your aesthetic.
THE EDITORIAL EDIT
Where it began
The Editorial Edit was created for dreamers, trailblazers, and those who refuse to settle. It began with a single, audacious idea: photographers deserve tools that don’t just edit images—they elevate them. For too long, creatives were stuck with outdated presets and cumbersome workflows that stifled their brilliance. We knew there was a better way.
And so, The Editorial Edit was born—a love letter to the bold, the fearless, and the unapologetically creative. Built by visionaries and perfected through collaboration with color scientists and data experts, we set out to solve the challenges photographers face every day. Today, The Editorial Edit is more than just a product; it’s a movement. A revolution. A call to arms for anyone ready to make their work not just beautiful but iconic.
THE EDITORIAL EDIT
INNOVATION WHERE IT MATTERS
our technology
The Editorial Edit is powered by the most advanced trans-dimensional profile-based color presets available today. These tools don’t just adjust your images—they transform them. Leveraging proprietary color science and AI innovation, our presets deliver precision, adaptability, and elegance never before seen in the industry.
At the heart of our technology lies the trans-dimensional profile system—a revolutionary innovation designed to elevate every image with true-to-life colors, impeccable skin tones, and adaptive precision in any lighting scenario. Each profile is engineered to integrate seamlessly with Lightroom, making complex adjustments intuitive and freeing you to focus on your creativity.
EMPOWERING PHOTOGRAPHERS
our mission
We believe in breaking rules, shattering ceilings, and redefining what’s possible. The Editorial Edit exists for the dreamers who dare to challenge conventions and for the creators who want their work to leave an indelible mark.
Our mission is to empower photographers to create boldly, unapologetically, and without compromise. We provide tools that elevate artistry, inspire confidence, and make every frame iconic. This isn’t just about presets—it’s about freedom. Freedom to express yourself. Freedom to create with ease. Freedom to tell your story, your way.
We’re not just building for today—we’re building for the future. With a commitment to constant refinement and technological advancement, we promise to deliver tools that inspire creativity, honor our legacy, and elevate the industry for generations to come
Tools That Work With You
Our tools are designed to collaborate with your artistry, not hinder it. From the first click to the final masterpiece, The Editorial Edit ensures your creative process is seamless and intuitive.
Advanced Profile-Based Precision
At The Editorial Edit, we’ve moved beyond the constraints of traditional presets to deliver something truly revolutionary: trans-dimensional profile-based tools that work in harmony with your images. Leveraging the proprietary ChromaForge Protocol, our presets are crafted to dynamically adapt to each photo’s unique characteristics. Unlike conventional editing solutions that rely on static slider adjustments, these profiles integrate advanced algorithms designed to enhance dynamic range, true-to-life colors, and tonal balance. The result? A responsive editing experience where colors breathe naturally, skin tones remain authentic, and greens feel vibrant yet timeless. With The Editorial Edit, every click transforms your photography into a masterpiece, effortlessly maintaining the integrity of your artistic vision.
The Science of Refinement
Every preset crafted by The Editorial Editn is the culmination of a rigorous development process grounded in cutting-edge color science and extensive real-world testing. Utilizing our proprietary (and patent pending) ChromaForge Protocol, we simulate and perfect edits across an unparalleled variety of lighting conditions, skin tones, and environmental variables. This meticulous process ensures that our presets solve industry-wide challenges—banishing orange skin tones, flat shadows, and lifeless greens—while preserving the nuanced details that elevate an image. By embedding purpose-driven adjustments into the profiles, we’ve created tools that enhance vibrancy and clarity without compromising on authenticity, empowering you to edit faster and with greater confidence.
Seamless Integration for Creative Freedom
The Editorial Edit’s technology isn’t just about precision—it’s about redefining the creative process. Our tools merge seamlessly into your workflow, delivering results that feel effortless and organic. With the power of the ChromaForge Protocol, our presets enable non-destructive editing, allowing you to make adjustments without overwriting the integrity of your images. This adaptability gives you unparalleled freedom to focus on artistry, trusting that your tools are
working to enhance rather than constrain your vision. Whether you’re tackling complex lighting or striving for a signature editorial aesthetic, these presets adapt to your style, letting you create with boldness and intention.
the editorial edit
behind the name
The Editorial Edit isn’t just a name—it’s a manifesto. Inspired by the polished, elevated aesthetic of luxury editorials, we set out to create tools that embody refinement, confidence, and timeless beauty. Each tool is crafted to make your workflow seamless and your results unforgettable. The name reflects our commitment to giving photographers the tools they need to create work that feels intentional, fresh, and effortlessly iconic. Because photography isn’t just about what you see—it’s about what you feel. And The Editorial Edit is here to make sure your work feels unforgettable.
COLLABORATION & TOGETHERNESS
our community
At The Editorial Edit, you’re never alone. Our growing community is where creativity thrives, connections are forged, and ideas come to life. With an exclusive Facebook group designed for our customers, you’ll find inspiration, collaboration, and camaraderie with photographers who share your passion and ambition.
But we’re not just online. Our exclusive editorial shoots are crafted to help you elevate your portfolio with unmatched opportunities to create stunning, professional work. Available only to tEE customers, these shoots are where artistry meets opportunity.
We also host in-person community events, workshops, and gatherings that bring photographers together to grow, network, and celebrate their craft. This is more than a brand—it’s a family of creators pushing boundaries and redefining what’s possible. When you join The Editorial Edit, you’re not just a customer—you’re part of something extraordinary.
OUR FOUNDER
PAUL VON RIETER
Paul Von Rieter is the creative force behind The Editorial Edit. As a photographer, Paul has spent his career blending bold editorial aesthetics with authentic storytelling. His work has been featured in luxury publications and countless wedding galleries, helping photographers reimagine what’s possible in their own craft.
Paul’s vision for The Editorial Edit came from his firsthand experience in the industry. Like so many photographers, he struggled with tools that couldn’t deliver the refined, timeless look his work demanded. Instead of settling for "good enough," Paul teamed up with experts in color science and data technology to create solutions that truly support photographers’ creative visions.
As a Fujifilm global ambassador and Imagen AI partner, Paul continues to stay on the cutting edge of technology, but what really drives him is his desire to help other photographers succeed. He believes in empowering creators with tools that simplify their workflows, inspire their artistry, and give them the freedom to focus on what matters most.
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